- Create keyword-rich blog posts – Most of the new blog readers and subscribers are going to come through a search, so it’s important to have an understanding of SEO (Search Engine Optimization.) Focusing each blog post on a keyword phrase that the ideal customer is using at Google is critical to increasing more qualified traffic. You can identify which phrases are most likely to work through a combination of surveying your current readership and performing a keyword analysis. Once we know the keywords, one can work them into the post title, opening paragraph, and reuse them a few times throughout the post. You don’t always have to use the exact phrase, and you can break up a multi-word phrase into smaller, non-connected pieces. The most important step is to create a powerful, keyword-rich title.
- Make sharing easy with sharing buttons – Sharing
buttons reminds readers that one wants them to share the content with
others. Since too many share buttons can confuse the readers and clutter
the design, only use the share buttons that make the most sense for the
audience.If it is a B2B blog include a LinkedIn button. Repeating the
buttons at the bottom of a post, also works.
- Google+ influences Google search results and that’s reason enough to use it.
- Make sure there is a link back to Google+ on the blog.
- Add a +1 button on all the posts
- Create a G+ account for the business and have a link from there to the blog.
- Start posting relevant content to the business account on G+.
- Leverage LinkedIn for B2B blogs – There are three
main places to promote blog posts on LinkedIn: On personal updates, on
groups one belong to, and company pages. Update status once, or maybe
twice a day. One gets much better results when the post is promoted in a
group. The best opportunities would be in groups that are made up of
one’s target audience. By posting directly in these groups one will get
more traction, the post will hang around longer, and one will be able to
reach people who may not be following otherwise.
- Convert posts into presentations for Slide Share – It’s
important to make the content go as far as possible. One can consider
converting it into a PowerPoint or Keynote presentation and sharing it
on Slide Share. You can include clickable links in the slide deck and
the description back to the original post, and reach an entirely new
audience for just a little additional work.
- Share the post on Facebook – Post a link to the new
blog post directly into Facebook,since those few seconds can translate
into a higher percentage of friends and fans seeing the post. Then share
it. Sharing doesn’t dilute the business page’s stats…in fact;
everything that happens after the share seems to accumulate on the
business page’s activity. The Social Media Examiner has
a great tactic for sharing blog posts on Facebook. They wait until the
post has gotten a certain number of shares, then they take a screen grab
of the article, including the shares, and post that to their wall. Not
only do images get more traction in the news feed, (likes, comments,
shares and click throughs,) the “social proof” of the retweets acts as
an influencer to get fans to click through to the blog post.
- Write guest blog posts at other blogs – Guest blogging is writing posts for another blog.There are two main benefits to guest blogging:
- Creating inbound links to the site (which helps with SEO).
- Being introduced to a new audience who will want to learn more about what one has to offer.
There are two ways to land guest blogging gigs:
- Find influential blogs that target the ideal customer. Read their posts, comment on them, and become part of their community. When one has become an active participant reach out and offer them a post that will support their goals and help their audience. Not all influential blogs will accept posts, and most have strict editorial standards. However, the barrier to entry makes the post more valuable.
- Google [“guest blog” + (your industry/topic)]. Lots of blogs are looking for free content, so they’ll be happy to publish the blog post. They may not have the readership of the influential blogs in the above example, but they can still drive quality traffic and generate inbound links.
0 comments:
Post a Comment